One strong message
Make the brand and offer easy to understand. Avoid paragraphs and visual clutter.
Creative guide
Designed to be seen.
Not scrolled past.
Prepare a clear message for a physical screen. Use the selected placement’s exact requirements before submitting final artwork.
Prepare both orientations
The right shape.
The right message.
These are recommended master sizes, not a promise that every placement accepts the same specification.
- Landscape
- 16:9 master, 1920 × 1080 pixels
- Portrait
- 9:16 master, 1080 × 1920 pixels
- Colour
- RGB for screen use
16:9Landscape
9:16Portrait
Creative essentials
Less to read.
More to remember.
Design for distance
Test the creative from the expected viewing position. Use readable type and strong contrast.
Give content room
Keep important marks and messages away from display edges. Check the actual safe-area requirement.
Make the action realistic
Use a short, memorable action. QR codes need an appropriate viewing distance and enough dwell time.
Before you submit
A practical file checklist.
Static images
Prepare high-quality JPG or PNG masters. Match the placement’s aspect ratio and keep the final composition free from unintended borders.
Motion creative
MP4 may be accepted where motion is enabled. Codec, frame rate, file-size limits, audio and duration must be confirmed against the placement.
Claims & permissions
Use content you own or have permission to display. Substantiate claims and check any relevant category restrictions before submission.
No universal file-size, video-duration or codec limit is claimed here. Final technical acceptance depends on the selected placement and confirmed Player capabilities.
Approval
Right creative. Right place.
- 1
Prepare
Choose formats that match the placement.
- 2
Upload
Supply creative and the campaign details.
- 3
Review
Check technical rules, claims and venue suitability.
- 4
Approve
Only approved creative enters the campaign schedule.
Mattr Advertising